Returning Sandals guests unite for community mural project
In celebration of its fifteenth anniversary, the Sandals Foundation organized a community mural project across nine islands, including Saint Lucia. This initiative aimed to engage returning guests of Sandals Resorts in spreading messages of love, unity, and gratitude within local communities. Judy Deterville, the Public Relations Manager for Sandals Resorts, highlighted the foundation’s commitment to sustainability and empowering individuals through art. The mural project reflected the foundation’s core values and mission of making a positive impact in communities.
The idea for the mural project in Saint Lucia was a collaborative effort among PR managers who identified a high-traffic area in San Souci on Hibiscus Crescent. The location, also home to the Sandals Early Childhood Learning Development Center, provided ample space for the project to utilize vibrant colors and create a positive impact in the community. Chris and Tracy Smith, returning guests on their eighteenth trip to the resort, participated in the project to give back to the community and make a meaningful difference. Local artist Naja Simeon was selected to lead the project in Saint Lucia, infusing his artistic talent and local insight into the mural’s design.
The project aimed to bring people together and encourage them to think about ways to improve the environment and get involved in community initiatives. Naja Simeon emphasized the importance of street art in sparking conversations and inspiring action to make the environment a better place. The Sandals Foundation celebrated its fifteenth anniversary on March 18, 2024, and is set to welcome over 200 more guests to paint murals across the island on April 27. The foundation’s focus on sustainability, community empowerment, and spreading messages of love and gratitude underscored its commitment to making a positive impact in local communities through art.
The mural project not only marked a milestone for the Sandals Foundation but also showcased its dedication to reaching out to communities in a unique way. By empowering individuals through art and using vibrant colors to create positive messages, the foundation aimed to affect the psychology of individuals and make a lasting impact on the community. Returning guests like Chris and Tracy Smith expressed their joy in being able to give back to the community and make a real difference through the project. The collaborative effort among PR managers, local artists, and guests highlighted the importance of coming together to create art that inspires change and unity in local communities.
Overall, the community mural project organized by the Sandals Foundation in celebration of its fifteenth anniversary exemplified the foundation’s core values and mission of sustainability, empowerment, and making a positive impact. Through vibrant colors, meaningful messages, and collaborative efforts, the project brought together returning guests, local artists, and community members to create art that inspires reflection and action. The foundation’s commitment to spreading love, unity, and gratitude in local communities through art was evident in the success of the mural project in Saint Lucia and across other islands. As the project continues to expand and engage more participants, the foundation’s dedication to making a difference through art and community engagement remains at the forefront of its mission.
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